Good to know
Quick answers
How is "sales needed per month" worked out?
(Monthly overheads + target profit) ÷ profit per unit, rounded up. It's the number of units that covers your fixed costs and still banks your target.
What does the growth rate do?
It compounds your monthly sales. At 10% growth, 40 units in month one becomes 44 in month two, then 48, and so on — the forecast shows where that curve crosses your target.
Is the calculator really free?
Yes — free, no sign-up, no limits. The £7 Toolkit is for people who want the Excel version to plan multiple products and track real results.
Does this include VAT or tax?
No — figures are pre-tax. Use ex-VAT costs and prices if you're VAT registered. The Excel Edition includes a notes column for tax adjustments.
Do I need a profit forecast when starting a business?
Yes — it's the single check that catches a business startup before it loses money at scale. A profit forecast shows whether your price and costs can realistically support you, and roughly how many months of trading that takes.
What's the difference between profit margin and profit forecast?
Profit margin is what one sale keeps after cost — a snapshot. A profit forecaster takes that margin and projects it across months of sales and growth, showing when overheads are covered and when your target profit is reached.
How do I work out pricing when starting a business?
Start with your true cost per unit, including materials, packaging and fees. Then use the profit margin calculator above to test prices until the margin covers your overheads with room for a real wage — not just a break-even number.