Free profit margin calculator & profit forecaster

Starting a business? Find out if your big idea makes money.

This free profit margin calculator and profit forecaster is built for anyone starting a business. Enter your product cost, price and overheads to see your margin, the sales you need each month, and exactly when you'll hit your profit target.

Step 1 · Profit margin calculator

Price it. Check it. Forecast it.

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Your monthly profit map

Net profit per month, after overheads, growing at your rate. The coral dot is the month you hit your target.

Net profit / month Target hit Target line
MonthSales (units)RevenueGross profitNet profit

Starting a business

How to start a business without guessing at the numbers

Most guides on how to start a business focus on the idea, the branding, the launch. The numbers get worked out later — usually after the stock's been ordered and the website's live. That's the wrong order. Before anything else, a business startup needs to know one thing: does this make money at the price people will actually pay?

That's what this page is for. Run your product cost and price through the profit margin calculator above to see what you actually keep per sale. Then use the profit forecaster to map how many months of trading it takes to hit a real income — not a guess, a number built from your own overheads and growth rate.

Three things worth checking before starting a business:

  • Your margin covers more than the product. Overheads, fees and your own time all come out of that per-unit profit — the calculator's break-even figure shows the sales floor before any of that is covered.
  • Growth is rarely instant. The forecast compounds a realistic monthly growth rate so you can see, honestly, whether month three or month thirteen is when the target lands.
  • Small price changes move the target a lot. Try the calculator at a few different price points — the sales-needed figure often swings more than people expect.

Step 3 · Take it with you

The Big Idea Profit Toolkit

The calculator above is free forever. The Toolkit is the version you keep: plan multiple products, run best/worst-case scenarios, and track real months against the forecast — in the tool you already use.

Excel · instant download

Profit Toolkit — Excel Edition

£7 one-time

  • Full calculator with live formulas — nothing locked
  • 36-month forecast with growth compounding
  • Best / expected / worst-case scenario view
  • Compare up to 8 products side by side
  • Break-even and target tracking built in
Buy the Excel Edition — £7

Instant delivery via Stripe.

Good to know

Quick answers

How is "sales needed per month" worked out?

(Monthly overheads + target profit) ÷ profit per unit, rounded up. It's the number of units that covers your fixed costs and still banks your target.

What does the growth rate do?

It compounds your monthly sales. At 10% growth, 40 units in month one becomes 44 in month two, then 48, and so on — the forecast shows where that curve crosses your target.

Is the calculator really free?

Yes — free, no sign-up, no limits. The £7 Toolkit is for people who want the Excel version to plan multiple products and track real results.

Does this include VAT or tax?

No — figures are pre-tax. Use ex-VAT costs and prices if you're VAT registered. The Excel Edition includes a notes column for tax adjustments.

Do I need a profit forecast when starting a business?

Yes — it's the single check that catches a business startup before it loses money at scale. A profit forecast shows whether your price and costs can realistically support you, and roughly how many months of trading that takes.

What's the difference between profit margin and profit forecast?

Profit margin is what one sale keeps after cost — a snapshot. A profit forecaster takes that margin and projects it across months of sales and growth, showing when overheads are covered and when your target profit is reached.

How do I work out pricing when starting a business?

Start with your true cost per unit, including materials, packaging and fees. Then use the profit margin calculator above to test prices until the margin covers your overheads with room for a real wage — not just a break-even number.